Creative Art Director & Head of Art .
The Free
SIM-Book.
AGENCY: McCANN Lima
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October 01 2023
On International Book Day, Entel, one of Peru's leading telecommunications providers, and Bookmate, a digital audiobook library, joined forces to foster a love of reading across the country. Their mission: to bridge the digital divide by offering free data on Bookmate.com to all Entel users. No strings attached, no catches: just unlimited access to books, stories, and knowledge. In a country where the cost of data often limits access to culture, this bold initiative transformed mobile screens into open books. More than a campaign, it was a statement: literacy must be a right.
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