Creative Art Director & Head of Art .







From the 70s 
for the 70th Anniversary.


 



CLIENT: PUMA
AGENCY: McCANN Lima


SPORTS-
FILM-
FILM CRAFT-

Dicember 13 2025

PUMA Peru and McCann Lima commemorated the 70th anniversary of Club Sporting Cristal with the launch of the special edition jersey and an accompanying film titled: "The Half-Time." The jersey design is a piece directly inspired by the uniform used during the iconic 1970 Peruvian championship final, a game remembered for a "magical second half" that sealed Sporting Cristal's victory.

+ The Film



+ In the Puma store








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